The Carousel covers marketing, politics, and culture in the attention economy.

Hello Substack.

Welcome to The Carousel by me, Isaac Simpson. I’m an advertising copywriter, creative director, and creative strategist. I run my own agency called WILL.

I used to write for VICE, and before that I was a lawyer. I stumbled into the advertising world with a random stint 72andSunny in 2013, and promptly fell in love.

Here you’ll find my thoughts on American media, the ad world, branding, and, when I can’t really resist, some ramblings on politics.

I hope you enjoy!

In the meantime, tell your friends!