The Carousel covers marketing, politics, and culture in the attention economy.

Hello Substack.

Oct 18, 2020

Welcome to The Carousel by me, Isaac Simpson. I’m an advertising copywriter, creative director, and creative strategist. I run my own agency called WILL.

I used to write for VICE, and before that I was a lawyer. I stumbled into the advertising world with a random stint 72andSunny in 2013, and promptly fell in love.

Here you’ll find my thoughts on American media, the ad world, branding, and, when I can’t really resist, some ramblings on politics.

I hope you enjoy!

In the meantime, tell your friends!