How to Murder Propaganda

The Road to Consumer Nationalism Part 4

Liquid Death Mountain Water’s Murder Head Death Club NFTs

This is the last part in a four part series called The Road to Consumer Nationalism. Part 1 2 3.

Fight global citizenship with originality. Occupy their channels with more original, more fascinating, hotter, cooler. Make real propaganda for ideologically aligned projects/brands, and spec work for the brands they own. Prove that people respond to our vision not theirs. Put the strong horse next to the weak one. See which one people choose.

Before landing the plane on this series about consumer nationalism, let’s review where we’ve been. The inexplicable rise of woke marketing—sudden and shocking—represents one of the most significant shifts in American cultural history. It still has yet to be properly investigated or explained. I’m attempting to do so here.

Talking heads on both sides explain woke marketing as an amplified version of Bernays-style purpose marketing, but it’s far more insidious. Purpose marketing appeals to certai…