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It's Never Over

It's Never Over

This one's for you, Elon

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Isaac Simpson
May 25, 2023
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Today on Twitter, my agency WILL released a speculative brand video for Twitter Blue, β€œIt’s Never Over.” It will only be available on Twitter.

Watch it here

Wide Dog, renowned based digital artist and winner of the first place Passage Prize in Art, did the animation. The team behind it also included Lomez,

Peachy Keenan
, Spendo, and myself.

What is the purpose of this brand video, and why did we spend so many hours of our free time making it?

We find ourselves amid a culture war being waged in the private sector. At the behest of international banking entities, American corporations have taken it upon themselves to spread the gospel of ultra-left globalism. For years, they have filled our public spaces, airwaves, and homes with an ever-growing wave of imagery that ordinary Americans find abhorrent and ugly.

Until a few months ago, we accepted it without much of a fight. But then Bud Light happened. As I said at the time, it was an inflection point. The moment enough normal everyday Americans decide…

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