Check out this new ad for Rebel Health Alliance from my agency WILL. Our concept was to capture the feeling of time slipping away when “going through the motions” of being healthy, versus really taking control. We also did their new brand and website.
What resonated for me: simplicity, works with or without sound, compelling, powerful conclusion--and all of it without a single word spoken. Well done.
Great tag line: "Your health isn’t just about you...it’s about those who rely on you. When the healthcare system lets you down, you let down your loved ones. Not anymore, when you join the rebellion"
Strongly appeals to a man's sensibilities.
I like how the video ad only has one women in it: the telemedicine doctor looking at you, listening---subconsciously reflecting the man's wife. Then, he with his child at the end,...
Also, a man "as a business entrepreneur" wants to do business with other business entrepreneurs who provide excellent service and solve 'problems' and save time (the notion of 'one-stop shopping')---in this case, Rebel Health Alliance for his health. Another strong appeal to a successful man's sensibilities.
You've hit on many elements---packaged energetically and tightly, in this ad and overall branding of Rebel Health Alliance!
On a closing note, RHA may wish to reach out to successful entrepreneur Rich Cooper---who has a community of entrepreneurial men---keeping each other accountable---on all things---including health---which Rich talks about a great length, and brings experts on. There may be a fit/opportunity for Rich to promote RHA services to his list and on his private video calls.
Brilliant
Very good. Americans need to get in shape. I'd put some gods in it, though.
What resonated for me: simplicity, works with or without sound, compelling, powerful conclusion--and all of it without a single word spoken. Well done.
Great tag line: "Your health isn’t just about you...it’s about those who rely on you. When the healthcare system lets you down, you let down your loved ones. Not anymore, when you join the rebellion"
Strongly appeals to a man's sensibilities.
I like how the video ad only has one women in it: the telemedicine doctor looking at you, listening---subconsciously reflecting the man's wife. Then, he with his child at the end,...
Also, a man "as a business entrepreneur" wants to do business with other business entrepreneurs who provide excellent service and solve 'problems' and save time (the notion of 'one-stop shopping')---in this case, Rebel Health Alliance for his health. Another strong appeal to a successful man's sensibilities.
You've hit on many elements---packaged energetically and tightly, in this ad and overall branding of Rebel Health Alliance!
On a closing note, RHA may wish to reach out to successful entrepreneur Rich Cooper---who has a community of entrepreneurial men---keeping each other accountable---on all things---including health---which Rich talks about a great length, and brings experts on. There may be a fit/opportunity for Rich to promote RHA services to his list and on his private video calls.
https://www.richcooper.ca/
Great job. Better than my Agencys healthcare ads. Is the footage a mix of AI and stock?