The Reign of the Hype Dad is Finally Over
I love this, you certainly have a gift for insight and as Mom used to say "gab".
Great piece; I am a salesman by trade and my latest position was working for an online digital marketing SAAS company. Basically, my days were spent teaching*professional marketers* how to use keywords and backlinks to improve their web presence (SEO 101). I was amazed at how I often knew more than my potential clients and how arrogant these people could be.
Cool piece! I do have some questions, though, how do I get in touch with you?
Very brutal, but apt in and line with my own experience - not in marketing/advertising, but in the corporate / healthcare and legal worlds where the bloat and layers of redundant, essentially talentless (but very expensive!) people who just contribute nothing is beyond insane. (I also don't know how the solution is anything but "live with it" given the economic impact of firing all those people...)
This 1000% checks out. Especially the closing argument.
I predict something close to the final death of content marketing along with this wave of extinction, too.
Hope is alive!
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